Content marketing is an ongoing process to develop intentional and consistent content that engages, educates, and persuades your buyers based on their unique interests and challenges, rather than through a more markety “sales pitch.”
After we’ve helped you get a solid communications plan in place, our team develops the thought leadership articles, blog content, e-newsletters, and white papers to attract your customers at the earliest stages of your sales cycle and retain them for the long term.
Your value proposition is your promise to your patients, customers, or community—and is the foundation for every piece of communication you produce. It underscores who you are, how you are unique, and why people should prefer your organization over others.
With our help, your value proposition can reach people’s hearts and minds and resonate with what’s important to them in ways that remain clear, credible, and memorable.
Campaign & Product Marketing
Non-profits need to reach donors and corporations need to reach customers. Each audience needs to understand what you offer and why it is important to them. We are experts in developing customized sales collateral and non-profit case statements that mean something to your market.
We guide you in formulating unique propositions and tailoring messages to specific industries and donor types. We develop communications strategies, recommend structures and formats, and even write the content so you can deliver top-notch campaign and marketing materials to your audience.
You must communicate your identity, purpose, and news about your company. Whether your delivery method is your web site, an annual report, a brochure, executive emails, a presentation, a press kit, or something else altogether, we are here to help.
The bigger and more complex a company becomes, the more it depends on fast, efficient, and reliable communications to achieve its goals and plans. Whether you need a strategy, a schedule of activities, or content itself, we can help your organization leverage its communications channels to enact change, ensure optimal company morale, and move everyone in the same direction. Learn more about internal communications plans with our eBook.
A well thought out proposal for requested work helps you secure the job and provides a sound foundation for a successful, long-term relationship with the client. When such new opportunities emerge, our expert team can help you describe what you do, how you will do it, and how it will benefit the client. Our graphic designers then present it in the most beautiful way. From small professional services companies to billion-dollar health care systems, we can represent you in the best light so you can pursue and attain the projects that interest you most.
These essential documents present all aspects of your intended program and goals, so that boards, executives, investors, and supporters understand the direction you want to go and are willing to go there with you.
To produce your winning business plan, we gather input from executives, finance, HR, operations, and other teams to clarify and define your initiative. We’ll also assess your market if needed. From What & Why to When & How, we make sure your readers understand your goals and can take judicious action, increasing your chance of success.
A well-oiled internal communications system is fast, reliable, and efficient. It’s also a key contributor to your workplace productivity. Achieving it takes discipline and time and follows a well-defined communications plan.
This plan is the roadmap for how you will communicate to each key audience (employee type), how often, and why. It clarifies your messaging objectives by audience, identifies suitable formats and distribution channels for them, and can provide guidance on messaging that resonates with each one.
Real Estate PR
Media plans and content to build credibility and awareness
As a commercial or corporate real estate firm, you need strong PR programs to showcase your work, build awareness of your services, and garner recognition among potential investors and clients. We provide real-estate- specific media relations and project management for your PR initiatives.
We’ll pitch articles, speaking engagements, and thought leadership pieces on your behalf; facilitate story development and article writing; coordinate interviews; and pursue and prepare awards submissions.
Whatever your PR goals, we can hook you up with the right real estate publications to help your firm gain the visibility it wants and the recognition it deserves.