Publications

Read some of our latest articles on health care and marketing:

Microsoft’s commute program keeps employees moving, NAIOP Development magazine, December 2016

Energy-smart buildings Teaching old HVACs new tricks at Microsoft, Corenet Leader magazine, December 2016

Coming back for more, Microsoft jobs blog, March 2016

The Millennials Are Here. Is Health Care Ready?, Washington Healthcare News, Oct 2015

How to Create a Winning Message Framework, January 2015

Engaging Your Major Gifts Officer: Six Steps to Optimized Performance, Washington Healthcare News, 2014

How to create high-value, joint-partnership messages, Heinz Marketing Blog, August 2014

Get Maximum Mileage Out of Your Content, March 2014

Untapped Revenue: Sell What You’re Good At, Washington Healthcare News, 2014

Making the Most of Your Internal Communications, 2013

Three Steps to Messaging Nirvana, January 2014

Follow a new strategic path with ‘big idea’ funding, Puget Sound Business Journal, 2013

Speaking Out: How to Develop Messages That Help You Sell, 2013

Stewardship of Resources: New Paths for Shared Services, The Healthcare Marketer Blog, 2013

Give your marketing organization a regular check-up, Seattle Business Magazine, 2013

Five Sure Signs of a Great Business Plan, Washington Healthcare News, 2012