MESSAGING-Completed projects for Microsoft and Partners

Microsoft Real Estate: developed ready-to-use talking points and copy blocks to convey how Microsoft Real Estate supports Microsoft’s mission and culture.

Microsoft Worldwide Licensing: created an internal messaging platform for a new worldwide licensing initiative.

Microsoft Consulting Services: produced key messages for eight distinct service lines: Services for Operational Efficiency, Collaboration, Security, Business Intelligence, Windows Server, Desired Configuration Monitoring and Service Level Management, Technology Strategy Services and Partner Strategy Consulting

Customer Support: formulated key messages for high-end customer support services.

Microsoft Network: helped MSN Operations create internal messages and marketing materials to amplify the value of key initiatives.

ALLIANCE MESSAGING

 

Ernst & Young: created messaging to communicate the value of the alliance and its offerings in analytics, program performance, and security.

IBM: crafted messaging on the customer engagement solution based on Microsoft Dynamics to show how the alliance could transform sales, marketing, and service groups.

Cisco: conveyed the value of the hybrid cloud solution for data center modernization.

KPMG: developed a blueprint for communicating the advantages of the alliance offering for data & analytics, cloud transformation, and Microsoft Dynamics.

SAP: created messaging on how customers can harness the data from SAP to the cloud.

Additional Clients

Accenture/Avanade
Ansys
Capgemini
Dassault Systemes
PTC
Numerix
Telcordia
Microsoft Duet for Office and SAP
Microsoft Real Estate departments
Microsoft Real Estate – Workplace
Advantage

 

Templates

Brand and messaging questionnaire
Comunications/brand methodologies
Messaging framework template
Sales guide template
Roadmaps: marketing and business

RESOURCES

How to create high-value, joint-partnership messages navigation-button

Speaking out: developing messages that sell navigation-button

How to create a winning messaging framework navigation-button